Driving Growth for a Local Restaurant with Social Media & Targeted Ads

Helping a local restaurant attract more customers through strategic content and paid advertising

social media management

Overview

Maida, a local restaurant, wanted to increase its visibility and attract more customers through social media. While they had an online presence, they lacked a structured approach to content creation and had never run paid ads before. Our goal was to build an engaging social media presence and leverage Instagram ads to drive real business growth.

Challenges

Inconsistent Social Media Presence – Posts were irregular, and engagement was low
No Strategy for Attracting New Customers – The restaurant wasn’t utilizing ads to reach potential diners
Limited Awareness – Many people in the area weren’t aware of the restaurant

What we did

We started by refining Maida’s brand identity on social media, ensuring their visuals and messaging reflected their atmosphere and menu. A structured content plan was developed, including high-quality photos, behind-the-scenes videos, and customer testimonials to showcase the restaurant’s experience. In addition to organic content, we implemented targeted Instagram ads to reach local users, focusing on promotions, new menu items, and special offers. We optimized these campaigns based on engagement and conversion data, ensuring a strong return on investment.

Results & Impact

Increased social media engagement and brand awareness
Higher foot traffic from Instagram promotions
Successful ad campaigns bringing in new customers

"Since partnering with INAT Digital, our social media engagement has doubled, and we’re seeing more customers. People are discovering us online daily, leading to steady growth in reservations and takeout."

Maida T.

Owner @ Maida

Future Plans

With a solid online presence established, we’ll continue refining their content strategy and scaling paid campaigns to attract even more local customers.